About Us

About Us

PRIMRIA is a watch band and leather strap specialist, focus on wearable devices. Staying different and being individualistic, we want to add a little touch to your precious gadgets. Brighten yourself up and define your identity!


Our principle is based on 5 elements – craftsmanship, material, design, innovation, and satisfaction. we are proud to share every single product we made.

Hiro Leung, Designer & Co-founder

Our advantages

The things that make us special

Genuine double-layer leather straps

We only use premium selected vegetable-tanned leather, smooth finishing on front & back​

Solid stainless steel buckles

All our metal parts come from trusted suppliers, ensure quality and safety.

Custom color & fitting

Custom fitting is part of our service, free of charge, upon request on colors and preferences.

Personalized orders

Contact us if you have any special requests, we will try to make it happen​