PRIMRIA is a watch band and leather strap specialist, focus on wearable devices. Staying different and being individualistic, we want to add a little touch to your precious gadgets. Brighten yourself up and define your identity!
Hiro Leung, Designer & Co-founder
The things that make us special
Genuine double-layer leather straps
We only use premium selected vegetable-tanned leather, smooth finishing on front & back
Solid stainless steel buckles
All our metal parts come from trusted suppliers, ensure quality and safety.
Custom color & fitting
Custom fitting is part of our service, free of charge, upon request on colors and preferences.
Contact us if you have any special requests, we will try to make it happen